References

AI Related Links

Zielinski, D. (2017). Recruiting gets smart thanks to artificial intelligence: As talent acquisition evolves, arificial intelligence appears to be the real thing. HRNews, Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/trade-journals/recruiting-gets-smart-thanks-artificial/docview/1880742281/se-2?accountid=7398

Yohan, T. (2018) NSU launches first-of-its-kind artificial intelligence bot to help students, faculty and staff: "julie" created to optimize key service areas throughout the university. (2018, Dec 19). NASDAQ OMX's News Release Distribution Channel Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/wire-feeds/nsu-launches-first-kind-artificial-intelligence/docview/2158284364/se-2?accountid=7398

Braddy, P. W., Meade, A. W., & Kroustalis, C. M. (2006). Organizational recruitment website effects on viewers' perceptions of organizational culture. Journal of Business and Psychology, 20(4), 525-543. doi:http://dx.doi.org/10.1007/s10869-005-9003-4

Secore, S. (2018). The significance of campus visitations to college choice and strategic enrollment management. Strategic Enrollment Management Quarterly, 5(4), 150-158. doi:http://dx.doi.org.proxy.ulib.uits.iu.edu/10.1002/sem3.20114

Lovrinic, J. (2021) Students in Artificial Intelligence course can earn a certification from Cocohub.ai Retrieved from https://soic.iupui.edu/news/artificial-intelligence-certification-cocohub/

Miller, A. (2021). Study: Students Prefer Chatbots over Search Engine. Ivy.ai. Retrieved from https://blog.ivy.ai/study-students-prefer-chatbots-over-search-engine

Website Design and Heuristic Related Links

Bolchini, D., Yang, T., & Garzotto, F. (2009). Evaluating the communication design of branded websites. ACM Conferences. Retrieved from https://dl.acm.org/doi/10.1145/1621995.1622010

Desai, D. (2012). A comparative study of user preferences of a personalized academic website (Order No. 1529633). Available from Dissertations & Theses @ CIC Institutions; ProQuest Dissertations & Theses Global; ProQuest One Academic. (1220868937). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/comparative-study-user-preferences-personalized/docview/1220868937/se-2?accountid=7398

Ford, W. G. (2011). Evaluating the effectiveness of college web sites for prospective students. Journal of College Admission, 212, 26–31.

Gergle, D., Brinck, T., & Wood, S. (1999). Practical usability methods in website design. AMC Conferences. Retrieved from https://dl.acm.org/doi/10.1145/632716.632786

Ishak, Z., Alexander, O., Al-Sanjary, O. I., & Yusuf, E. (2020, February). Potential Students Preferences Towards University Website Interface Design: The Methodology. In 2020 16th IEEE International Colloquium on Signal Processing & Its Applications (CSPA) (pp. 115-119). IEEE.

Lu, Y., Helou, S. E., & Gillet, D. (2013). A recommender system for job seeking and recruiting website. ACM Conference. Retrieved from https://dl.acm.org/doi/10.1145/2487788.2488092

Manzoor, M., Hussain, W., Ahmed, A., & Iqbal, M. J. (2012). The importance of higher education website and its usability. International Journal of Basic and Applied Sciences, 1(2), 150-163.

Pegoraro, A. (2006). Using university websites for student recruitment: A study of canadian university home pages examining relationship marketing tactics and website usability (Order No. 3237484). Available from ABI/INFORM Collection; Dissertations & Theses @ CIC Institutions; ProQuest Dissertations & Theses Global; ProQuest One Academic. (305272660). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/using-university-websites-student-recruitment/docview/305272660/se-2?accountid=7398

Pilgrim, C. J. (2012). Website navigation tools: a decade of design trends 2002 to 2011. ACM Conference. Retrieved from https://dl.acm.org/doi/10.5555/2512125.2512127

Poock, M. C., & LeFond, D. (2001). How college-bound prospects perceive university web sites: Findings, implications, and turning browsers into applicants. College and University, 77(1), 15. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/scholarly-journals/how-college-bound-prospects-perceive-university/docview/225616518/se-2?accountid=7398

Thorlacius, Lisbeth. (2007). The Role of Aesthetics in Web Design. Nordicom Review, 28(1). 10.1515/nor-2017-0201.

Increasing Social Media Engagement Related Links

Horvath-Plyman, M. (2018). Social media and the college student journey: An examination of how social media use impacts social capital and affects college choice, access, and transition (Order No. 10937367). Available from International Bibliography of the Social Sciences (IBSS). ProQuest Dissertations & Theses Global. ProQuest One Academic. (2128010630). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/dissertations-theses/social-media-college-student-journey-examination/docview/2128010630/se-2?accountid=7398

Carbone, Bryan. Social media marketing to college students: A complete guide. Campus Solutions, Inc., 23 Nov. 2020, https://campussolutionsinc.com/social-media-marketing-to-college-students/.

Fall, Matthew. The search for authenticity: Practical steps for improving your school's social media presence. Enrollify, Enrollify, 6 Aug. 2020, https://www.enrollify.org/blog/practical-steps-for-improving-your-schools-social-media-presence.

Stowers, Joshua. Improve your social media marketing to college students. Business News Daily, Business News Daily, 12 Nov. 2021, https://www.businessnewsdaily.com/5099-college-social-media-marketing.html.